Digital Marketing Essentials

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Digital Marketing Essentials

Step into the world of digital marketing with this free online certificate course designed to equip you with essential skills to thrive in the digital era. Learn to create impactful social media strategies, craft winning marketing plans, master AdWords and pay-per-click campaigns, explore email marketing, and effectively promote businesses on platforms like Facebook, Twitter, and Instagram. Perfect for beginners and professionals looking to enhance their digital marketing expertise! Learn to distinguish the various types of AI Understand how AI is used to solve real-world problems Gain access to real AI tools and learn how to use them Take a peek at the future of AI and other emerging technologies

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67 students enrolled

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Course Includes
Engaging Video Lectures on all core topics
Downloadable resources
Real-World Examples to apply your learning
Interactive Quizzes to track your progress
Authorized Certificate upon completion

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Admin NexSkillz

Users Enrolled 79

What you'll learn

Understand the fundamentals of digital marketing and its impact on businesses.

Develop effective social media marketing strategies and comprehensive marketing plans.

Master AdWords, pay-per-click campaigns, and email marketing techniques.

Learn to promote businesses effectively on social media platforms like Facebook, Twitter, and Instagram.

Apply digital marketing tools and strategies to enhance brand visibility and engagement.

Requirements

To enroll in the Digital Marketing course, you need basic computer literacy and an interest in learning digital marketing strategies. No prior experience is required, making this course ideal for beginners and professionals alike. A device with internet access is essential to participate in online lessons and access course materials.

Description

The Digital Marketing online certificate course offers a comprehensive introduction to the world of digital marketing. You’ll learn the essentials of creating effective social media marketing strategies and plans, mastering AdWords and pay-per-click campaigns, implementing email marketing techniques, and promoting businesses on platforms like Facebook, Twitter, and Instagram. This free course is perfect for those looking to build a strong foundation in digital marketing.

Key Benefits:

Understand core digital marketing concepts and strategies.
Learn how to design impactful social media marketing plans.
Gain expertise in AdWords and pay-per-click campaign management.
Explore email marketing and its role in customer engagement.
Master business promotion on major social platforms such as Facebook, Twitter, and Instagram.
Receive a recognized certificate to enhance your resume and career prospects.

Intended Audience:

Beginners exploring digital marketing as a career path.
Entrepreneurs and small business owners looking to grow their online presence.
Marketing professionals aiming to enhance their skill set.
Students interested in learning the fundamentals of digital marketing.
Anyone passionate about leveraging social media and online platforms for business success.

Course Content

10 sections • 11 lectures • 01h 40m total length

	Lecture - Introduction to Digital Marketing This lecture provides an overview of key digital marketing concepts and strategies. It covers topics such as search engine optimization (SEO), social media marketing, content creation, email marketing, and online advertising, emphasizing how businesses can leverage digital tools to reach and engage their target audience effectively.		mb
	Video Lecture - Introduction to Digital Marketing This video lecture introduces the fundamental concepts and techniques used in digital marketing. It covers topics like SEO, social media platforms, content marketing, email campaigns, and online advertising, explaining how these tools help businesses build an online presence and connect with potential customers.		3min

	Video Lecture - How to Create a Social Media Strategy This video lecture covers the essential steps for developing a successful social media plan. It includes topics like setting clear objectives, identifying target audiences, choosing the right platforms, creating engaging content, scheduling posts, and measuring performance to achieve business goals effectively.		11min

	Video Lecture - How To Create A Social Media Marketing Plan This video lecture outlines the process of developing a comprehensive strategy for promoting a brand online. It covers steps like defining goals, analyzing the target audience, selecting appropriate social media platforms, creating content calendars, and measuring campaign success using analytics.		6min

	Video Lecture - Starting with the website This video lecture covers the foundational steps for creating a successful website as a key part of a digital marketing strategy. It includes topics such as selecting a domain name, choosing a platform, designing user-friendly layouts, optimizing for search engines (SEO), and ensuring mobile compatibility to effectively engage visitors and drive conversions.		14min

	Video Lecture - Creating an AdWords Strategy This video lecture focuses on how to effectively use Google Ads to drive traffic and conversions. It covers key steps such as setting campaign goals, conducting keyword research, creating compelling ad copy, targeting the right audience, setting budgets, and optimizing campaigns for better performance and ROI.		7min

	Video Lecture - Setting up a pay-per-click campaign This video lecture covers the essential steps for creating a successful PPC campaign. It includes topics like selecting the right keywords, designing effective ads, setting bids, choosing targeting options, and monitoring performance to ensure the campaign generates optimal results within a set budget.		5min

	Video Lecture - E-Mail Marketing This video lecture explores how to use email campaigns to engage customers and drive business results. It covers key topics such as building an email list, crafting compelling subject lines, designing responsive email templates, segmenting audiences, personalizing content, and analyzing campaign performance to optimize open rates and conversions.		4min

	Video Lecture - How to Promote your Business on Instagram This video lecture covers effective strategies for leveraging Instagram to grow your brand. It includes topics like creating a visually appealing profile, posting engaging content, using hashtags strategically, running Instagram ads, collaborating with influencers, and utilizing Instagram Stories and Reels to increase visibility and engagement.		16min

	Video Lecture - How to Promote your Business on Facebook This video lecture covers strategies to effectively market your brand on the platform. It includes topics like optimizing your Facebook business page, creating engaging posts, using Facebook Ads, targeting the right audience, running promotions and contests, and analyzing insights to refine your marketing approach and boost engagement.		16min

	Video Lecture - How to Promote your Business on Twitter This video lecture focuses on leveraging Twitter to build brand awareness and engage with your audience. It covers key strategies such as optimizing your profile, crafting engaging tweets, using relevant hashtags, running Twitter ads, engaging in conversations with followers, and tracking performance to refine your marketing efforts.		18min

About Instructor

Admin NexSkillz

About Instructor

An LMS (Learning Management System) instructor is a person who is responsible for creating and delivering educational content to students through an LMS platform. They use the platform to create courses, assignments, quizzes, and other educational materials that are used to teach students. The instructor may also interact with students, grade assignments, and provide feedback on their progress. The goal of an LMS instructor is to provide an effective and efficient learning experience for students using the LMS platform.

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